Broadly speaking, culture is the sum total of material wealth and spiritual wealth created in the process of human history; the narrow sense, culture is the ideology of the society and the organization and system.

Enterprise culture is the enterprise in producing management practice, gradually formed, with the staff forcompliance, and the characteristics of the organization's mission, vision, purpose and spirit, values and business philosophy, as well as the sum reflects these ideas in the external image production management practice,management system, employee behavior and enterprisethe. The cultural nature of it and education, scientific research, military and other organizations is different.

The enterprise culture is enterprise's soul, is an inexhaustible motive force to promote enterprise development. It contains a very rich content, its core is the enterprise spirit and values. Here the values of various cultural phenomena are not generally refers to the enterprise management, but the enterprise or enterprise employees engaged in commodity production and thevalues held by the operation of the.

Different interpretations of the concept of corporate culture

On the concept of corporate culture, by many different understanding and expression:

1, USA scholar John Kurt and James Heskett think,enterprise culture refers to the various departments of an enterprise, at least is the senior managers have in commonthe corporate values and business practice....... Refers to abranch of the various functional departments or enterpriseslocated in different geographical environment departments have the common cultural phenomenon.

2, Terres Deal and Alan Kennedy think, the enterprise culture is the values, heroes, custom and ceremony,culture, enterprise network environment.

3, William Dane thinks, the enterprise culture is"aggressive, defensive, flexibility -- determine the activity,opinion and behavior patterns of values.

4, enterprise culture is a new modern enterprise management theory, the enterprises to enter the market,out of a development faster, better efficiency, continuously improve the overall quality, coordinate the path of economic development, we must promote and deepen the enterprise culture construction.

5, the corporate culture has broad and narrow understanding of the two. Generalized enterprise culture refers to the enterprises to create a unique material culture and spiritual culture; special enterprise culture is a comprehensive form enterprise has its own personalitybusiness purpose, values and moral standards of behavior.

6, the enterprise culture is an organic part of social culture,it is the sense of national culture and modern enterprise and comprehensive reflection of the performance, is thebehavior of normative enterprise and collectiveconsciousness and the consciousness of the form ofnational culture and modern consciousness.

7, the enterprise culture is the enterprise within the group on the widespread recognition and attitude.